Advanced Typography - Task 1: Exercises
21/4/26 - 12/5/26 (Week 1 - Week 4) Ayah Zaher Abdullah Al Harmally / ID No.0381658 Advanced Typography / Bachelors of Design in Creative Media / Taylor's University LECTURES Week 1 Lecture 1: Typographic Systems Typographic organization is complex because its elements only work through communication. Factors such as hierarchy, reading order, legibility, and contrast shape how typography functions. Typographic systems resemble architects’ shape grammars: each system follows a distinctive set of rules that gives it purpose and guides design decisions (Elam, 2007). A shape grammar is a sequential set of rules for manipulating shapes to produce a consistent design language. Eight major typographic systems: Axial system Elements align along a single vertical, horizontal, or diagonal axis. Content is positioned on either side of this line. The axis can bend for variation, but strict axial layouts follow one continuous line; layouts that shift between multiple axes move tow...